Brand Radar

Your brand, seen from outside.

In real time.

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Continuous brand intelligence, not one-off reports.

Brands are built in the minds of consumers, not in PowerPoint decks. Brand Radar continuously monitors how your brand appears across media, social networks, search engines and generative AI models.

Not an annual report — an always-on signal that detects shifts in perception before they become a problem, or a missed opportunity.

Results that matter

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What can we do for you?

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Use cases

Reputational crisis

Spot tone shifts in media and social before they escalate. Reaction time in hours, not days.

Product launch

Measure perception in real time from day one. Adjust your message while it still matters.

Competitive benchmarking

Compare your visibility against competitors across media, social and search. Always up to date.

AI visibility

How ChatGPT describes you when someone searches your category. The new SEO isn't just Google anymore.

Corporate reputation

Track editorial tone about your company in real time. From investors to prospective employees.

Brand strategy

Continuous data to build with direction. Replace intuition with evidence, refreshed every week.

FAQs

Everything you need to know about Brand Radar.

Which channels does Brand Radar monitor?

Brand Radar covers digital media and press, social networks (X, Instagram, LinkedIn, TikTok), search engines and — uniquely — the most relevant generative AI models: ChatGPT, Perplexity, Gemini and other LLMs. It's the only solution that closes the full brand perception loop.

How often is the data refreshed?

Media and social data refresh in under 24 hours. AI visibility monitoring runs on a configurable cadence. You get automatic alerts whenever meaningful changes are detected — no need to log into the dashboard.

How is it different from tools like Brandwatch or Mention?

Traditional social-listening tools don't measure how AI sees you — and that's where a large share of new-consumer opinion is now formed. Brand Radar integrates generative-AI monitoring alongside traditional listening and adds continuous competitive benchmarking across every channel.

What do I get as a client? Is it only technology or is there a team behind it?

Brand Radar combines proprietary technology with a senior analysis team. You don't just get data: you get interpretation, strategic context and actionable recommendations. Every month there's a review session with the T&T team to prioritize responses and adjust strategy.

How long until it's operational?

Standard onboarding takes 5 working days. It includes configuring keywords, competitors and relevant sources for your sector, integration with your owned channels where applicable, and a system calibration session with the team.

Explore our technology solutions.

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Do you know how the world sees you right now?

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